Even the ubiquitous advert trope of a woman shaving an already shaven leg was challenged by the razor company Billie, which had marketing collateral that showed underarm, leg and pubic hair. Last year, Nike and No7 ran advertisements with models showing body hair (underarms and upper lip respectively). These days, Gen Z pop stars, from Amandla Stenberg to Miley Cyrus, are regularly seen with body hair. T hings have come a long way since 1999, when the actor Julia Roberts hit headlines globally for wearing a dress that exposed her unshaven armpits.
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